My extensive experience in marketing and advertising has thought me one thing - if you don't set up the rules, everyone will mess around with your corporate identity. That's why when designing a logo I always design a logo manual - sort of instruction manual about the logo, the colours, the proportions, the positioning, etc. and send it to my client (in an email usually with the subject: your bible). If you are not a big corporation with thousands of applications and an army of other companies that are using your identity, all you need is something as simple as this:
Even if you are at the very start, it always help setting up some guidelines. They will probably change with time - companies and their image are living and ever-changing things just as people are - develop, adjust, adapt; they will grow with your company and, more or less, respond to current trends. Regardless - it is always useful (and fun!) to do it.
I am reopening an old project which I had no time to finish last year. Saudade still interests me for many reasons - linguistic, sociological, historical and not the least - personal. Saudade is so far the best word to explain the way I felt after I left my favourite place and my home for 7 years - I often think of my life there and sometimes secretly wish that I can go back and be this previous version of me again.
For those who don't know what saudade is, here is possibly the nearest description by Aubry Bell (1912):
‘a vague and constant desire for something that does not and probably cannot exist, for something other than the present, a turning towards the past or towards the future; not an active discontent or poignant sadness but an indolent dreaming wistfulness’
Even after 10 years living at a different place in a different part of the world, I am still giving into this 'dreaming wistfulness' and my new word falls apart for a moment and I stop being who I am.
Tulips are my favourite flowers. Don't ask my why - I probably won't be able to answer this question... Maybe because they are elegant and different, maybe because they don't last long... These images are of my Valentine's Day bouquet which I found really difficult to say goodbye to. I wanted to keep them, I wanted to always have them... So I took photos of them.
While shooting, I am usually so into the set up and the details that I often forget to do the behind the scenes shots and video. Yesterday was no different - it was only towards the end of the photo shoot that I remembered.
We were shooting again at the lovely Hockwold Hall on the border between Suffolk and Norwich. And the weather behaved beautifully for this time of the year! For the majority of photos I used the natural light coming from the big marquee windows.
This is Elizabeth Dickens Veils new collection of bridal veils and, oh my, are they beautiful! Nina from Elizabeth Dickens designs all Veils and they are all manufactured in Soham - just outside Cambridge and Newmarket.
We worked with two gorgeous models - Grace and Kathryn, had beautiful flower arrangements and bridal bouquet from Sally and hair and makeup by Julie. I will soon properly credit everyone as the team was absolutely brilliant.
22nd January 2017 - I was really looking forward to this date. This was my first ever Newmarket Wedding Show. And I am so happy to have been there! I met lots of lovely people - brides, grooms, families and other wedding suppliers - and had some wonderful time.
So, here is the offer for wedding photography - any question? Just shoot!
It's been a pleasure for a second year to photograph the Christmas celebrations of Encore Estates Management. First of all - these guys know how to throw a party! Secondly - it felt again like a family event. The dynamics of the office party are a good sign of the relationship a company has with its people and I have been lucky to be part of the Encore team again, even for a short time. Thank you!
Had a wonderful time shooting at the Newmarket Winter Wonderland this year. The lantern parade was great and the three camels on the Newmarket High Street were a thing to remember!
This December is wonderful - dry and warm, and with the most beautiful sunsets. The colours of the sky are amazing and the Christams decoration in town makes some interesting photos.
The studio is proving to be a success - I had already some Christmas angels visiting! As well as a bunch of corporate heads sitting for headshots, but these I will be showing you later.
Next up - a model portfolio. Cannot wait!
Visiting London in October? Then pop in to see the exhibition.
See you there!