My extensive experience in marketing and advertising has thought me one thing - if you don't set up the rules, everyone will mess around with your corporate identity. That's why when designing a logo I always design a logo manual - sort of instruction manual about the logo, the colours, the proportions, the positioning, etc. and send it to my client (in an email usually with the subject: your bible). If you are not a big corporation with thousands of applications and an army of other companies that are using your identity, all you need is something as simple as this:
Even if you are at the very start, it always help setting up some guidelines. They will probably change with time - companies and their image are living and ever-changing things just as people are - develop, adjust, adapt; they will grow with your company and, more or less, respond to current trends. Regardless - it is always useful (and fun!) to do it.
I am reopening an old project which I had no time to finish last year. Saudade still interests me for many reasons - linguistic, sociological, historical and not the least - personal. Saudade is so far the best word to explain the way I felt after I left my favourite place and my home for 7 years - I often think of my life there and sometimes secretly wish that I can go back and be this previous version of me again.
For those who don't know what saudade is, here is possibly the nearest description by Aubry Bell (1912):
‘a vague and constant desire for something that does not and probably cannot exist, for something other than the present, a turning towards the past or towards the future; not an active discontent or poignant sadness but an indolent dreaming wistfulness’
Even after 10 years living at a different place in a different part of the world, I am still giving into this 'dreaming wistfulness' and my new word falls apart for a moment and I stop being who I am.
Tulips are my favourite flowers. Don't ask my why - I probably won't be able to answer this question... Maybe because they are elegant and different, maybe because they don't last long... These images are of my Valentine's Day bouquet which I found really difficult to say goodbye to. I wanted to keep them, I wanted to always have them... So I took photos of them.